Now Sky hammers Virgin ads
Sky is considering a formal complaint against Virgin Media's latest ad campaign. Ads in newspapers say "The cheapest place to get Sky Sports isn't Sky". The ads claim to save consumers £70 (E101) each year compared with Sky.
Virgin Media said its new Sky Sports package would offer four Sky Sports channels with a range of digital TV channels and a TV on-demand library for £26 per month. However, the package is only available to Virgin Media phone customers, who pay an additional £11 for that service. Sky claim that the minimum price for a package of its four major sports channels would be £34, which would be £3 cheaper than Virgin Media.
Sky said: "For all their talk about honesty and transparency, NTL-Virgin are making misleading comparisons that ignore fundamental differences between our products".
Sky is considering a formal complaint against Virgin Media's latest ad campaign. Ads in newspapers say "The cheapest place to get Sky Sports isn't Sky". The ads claim to save consumers £70 (E101) each year compared with Sky.
Virgin Media said its new Sky Sports package would offer four Sky Sports channels with a range of digital TV channels and a TV on-demand library for £26 per month. However, the package is only available to Virgin Media phone customers, who pay an additional £11 for that service. Sky claim that the minimum price for a package of its four major sports channels would be £34, which would be £3 cheaper than Virgin Media.
Sky said: "For all their talk about honesty and transparency, NTL-Virgin are making misleading comparisons that ignore fundamental differences between our products".
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