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3 Italia plans DTT
3 Italia, the mobile telecommunications operator owned by Chinese group Hutchinson Whampoa, is aiming to become an "integrated TV publisher" on different platforms rather than just a mobile telephone operator.
The television project - explained CEO of 3 Italia Vincenzo Novari – has so far absorbed EUR280 million of investment in the transmission network. By 2010 the network will be 50% dedicated to mobile TV broadcasting on DVB-H and 50% dedicated to digital-terrestrial television (DTT) channel transmission. It will have the capacity to broadcast a total of four TV channels, two of which will be high definition.
3 Italia has a total of 770,000 mobile customers that own a tivufonino (a neologism that stands for "mobile TV phone") 40% of which use it to access - at least once per week - to a variety of TV channels and premium video services .
H3G Italia, the company that runs the business under the brand "3 Italia", finished the first six months of 2007 with revenues of approximately EUR997 million (down four per cent from previous year) and is still a loss making company. According to some rumors published in the UK press, the main shareholder of Hutchinson Whampoa, Li Ka Shing, has started the process of sale of the Italian mobile operator, a company that could be worth EUR10 billion.
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3 Italia, the mobile telecommunications operator owned by Chinese group Hutchinson Whampoa, is aiming to become an "integrated TV publisher" on different platforms rather than just a mobile telephone operator.
The television project - explained CEO of 3 Italia Vincenzo Novari – has so far absorbed EUR280 million of investment in the transmission network. By 2010 the network will be 50% dedicated to mobile TV broadcasting on DVB-H and 50% dedicated to digital-terrestrial television (DTT) channel transmission. It will have the capacity to broadcast a total of four TV channels, two of which will be high definition.
3 Italia has a total of 770,000 mobile customers that own a tivufonino (a neologism that stands for "mobile TV phone") 40% of which use it to access - at least once per week - to a variety of TV channels and premium video services .
H3G Italia, the company that runs the business under the brand "3 Italia", finished the first six months of 2007 with revenues of approximately EUR997 million (down four per cent from previous year) and is still a loss making company. According to some rumors published in the UK press, the main shareholder of Hutchinson Whampoa, Li Ka Shing, has started the process of sale of the Italian mobile operator, a company that could be worth EUR10 billion.
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